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  3. Integrating Generative AI into Business English Instruction:…
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Integrating Generative AI into Business English Instruction: Opportunities and Challenges in a Vietnamese University Context

Social Science and Humanities JournalVol. 10 · No. 03 · (2026)📅 March 28, 2026pp. 9924-9931DOI: 10.18535/sshj.v10i03.2217 ↗
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Abstract
The rapid development of generative artificial intelligence (AI) has created new opportunities for language learning in higher education. This study investigates the integration of generative AI in Business English instruction at a Vietnamese university. Using a mixed-methods approach, quantitative data were collected from a survey of 156 Business English students, while qualitative data were obtained through interviews and classroom observations. The findings indicate that students generally hold positive perceptions of generative AI in Business English learning. AI tools were particularly helpful in drafting business emails, generating presentation ideas, and improving language accuracy. However, challenges such as overreliance on AI-generated responses and difficulties in evaluating AI-generated content were also identified. The study suggests that generative AI can support Business English learning when integrated with appropriate pedagogical guidance and the development of students’ AI literacy. The findings contribute to the emerging literature on AI-supported ESP instruction and provide practical implications for integrating generative AI into Business English classrooms.
Keywords:Generative AIBusiness EnglishESP instructionAI-assisted learningAI literacy
How to Cite
Chung Dang Thi Kim (2026). Integrating Generative AI into Business English Instruction: Opportunities and Challenges in a Vietnamese University Context. Social Science and Humanities Journal, 10(03), 9924-9931. https://doi.org/10.18535/sshj.v10i03.2217

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