Abstract
This type of qualitative research uses a phenomenological approach. The results of the research show that women, especially housewives, see the potential of gold as a very important investment, with the concept of understanding that gold investment cannot be separated from the risks and principles of benefits obtained, consistency in investment, gold that reliable, and following market developments. With awareness of the importance of gold investment and ongoing financial education, housewives can build a strong foundation for family financial stability, maintain peace of mind in the face of an uncertain future, and provide a solid foundation for future generations.