On The Covers of Indonesia’s Hai Magazine: A Visual Framing of Youth
Abstract
This article analyses how Hai magazine, one of the most established and iconic youth magazines in Indonesia, framed youth through out its 40 years of publication. The study applies framing theory and design principles to examine how the magazine presented youth in general and, more specifically, in relations to designs through its covers. A content analysis of 50 covers total from 1977 to 2017 was performed, comparing several aspects concerning both the content of the magazine and the art design. Results showed that the evolution of Hai can be explained through 4 time phases that captured a dynamic use of images and graphics to define and represent the evolution of Indonesian youth.
References
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Feixa, C., & Nofre, J. (2012). Youth cultures. Retrieved from http://www.sagepub.net/isa/resources/pdf/YouthCultures.pdf
Held, G. (2005). Magazine covers—A multimodal pretext-genre. Folia Linguistica, 39, 173– 196.
Lester, P. M. (2005). Visual communication: Images with messages (4th ed.). Belmont, CA: Thomson Wadsworth.
Manovich, L. (2007). What comes after remix. Remix Theory, 10, 2013. Retrieved from https://s3.amazonaws.com/academia.edu.documents/3462557/remix_2007_2.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1548909692&Signature=0di%2B0M8LOYeXnHY1aT0NcHLaZTM%3D&response-content-disposition=inline%3B%20filename%3DWhat_Comes_After_Remix.pdf
Messaris, P., & Abraham, L. (2001). The role of images in framing news stories. In S. D. Reese, O. H. Gandy Jr., & A. E. Grant (Eds.), Framing public life (pp. 215-226). Mahwah, NJ: Lawrence Erlbaum.
Pyka, A. M. & Fosdick, S (2012). Visual framing of patriotism and national identity on the covers of Der Spiegel. Journal of Magazine & New Media Research 1 Vol. 12, No. 2
Reese, S. D. (2001). Framing public life: A bridging model for media research. In S. D. Reese, O. H. Gandy, Jr., & A. E. Grant (Eds.), Framing public life: Perspectives on media and our understanding of the social world (pp. 7–31). Mahwah, NJ: Lawrence Erlbaum.
Rodriguez, L., & Dimitrova, D. (2011). The levels of visual framing. Journal of Visual Literacy, 30(1), 48–65.
Russell, C. (2013). Heroic moments: A study of comic book superheroes in real-world society. Explorations, VIII, 7. Retrieved from https://pdfs.semanticscholar.org/f8c4/210ff573b5a22bedcca4660c12453aec1730.pdf
Smith‐Hefner, N. J. (2007). Youth language, gaul sociability, and the new Indonesian middle class. Journal of Linguistic Anthropology, 17(2), 184-203.
Sokowati, M. E. (2016). Wacana Seks" Jalan Tengah" Ala Majalah Hai (Analisis Wacana Kritis Seksulitas Remaja Laki-Laki Dalam Artikel Dan Rubrik Seksulitas Majalah Hai 1995-2004). CHANNEL Jurnal Komunikasi, 4(1).
Sukowati, M. E. (2017). Komodifikasi Seks Ala Majalah Hai: Safe Sex, Safe Positioning. Jurnal Ilmu Komunikasi, 15(2)
Tuchman, G. (1978). Making news: A study in the construction of reality. New York: Free Press.
Widyokusumo, L. (2012). Desain sampul majalah sebagai ujung tombak pemasaran. Humaniora, 3(2), 637-644.
Authors
[1]
“On The Covers of Indonesia’s Hai Magazine: A Visual Framing of Youth”, Soc. sci. humanities j., vol. 3, no. 02, pp. 824–832, Feb. 2019, Accessed: Apr. 26, 2024. [Online]. Available: https://sshjournal.com/index.php/sshj/article/view/288
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