Social Media Utilisation among Male and Female

Article Date Accepted: !dateAccepted; | Article Date Published : 29 August 2018 | Page No.: 589-593


In modern times, online news has become one of the most important tools for the nation’s development. Information, provided mostly by online news, has become a prominent toll in technological advancement and an imperative resource in the process of empowerment of people. The modern developmental organizations whether scientific, cultural, political, economic and so on primarily depend upon the flow of information which facilitates the development of the teachers, researchers, students and other beneficiaries. Undoubtedly, effective and proficient use of online news-based information resources and services would highly contribute toward the development of nations. Policy makers, planners, administrators, academicians, activists, researchers and others have realized the importance of online news-based information resources and services in modern society. But there is empirical evidence about online. This paper focuses on the importance of electronic news on Yemeni student in Karnataka. A survey method will be used for the present study. This paper thus studies the impact of electronic news on Yemeni student in Karnataka.

Review of literature

Many studies are done on the impact of social media on nations, youth, children and families, as utilization of these services have tremendously increased among these groups. According to a survey, 22 percent of teenagers are using social media more than 10 times a day, and more than half percentage of adolescents use more than once a day ( Steyer, 2009).

Keeffe ( 2012) noted that most of the social media websites were not good and suitable for adolescent and children.

Social media sites allow many tasks that were not possible earlier as making new friends, staying connected with friends and family, exchanging ideas and sharing pictures. Participation in social media offers adolescents deeper benefits that extend into their view of community, self, and the world ( Boyd, 2007).

Today many parents are educated and know how to deal with the technology very well, that they feel happy and comfortable when they see their children and adolescents using social media. But some parents find it a problem and they don’t allow their children to use social media because they may use it in a wrong way ( Palfrey & Gasser, 2010). Out of 75 percent of teenagers owning cell phones, 25 percent use them for social media, 24 percent use them for instant messaging and 54 percent use them for texting ( Hinduja & Patchin, 2007). It’s a risk for the youth and adolescents to use a social media without parental control.

Advantages of social media on youth

It helps students and teachers to find the information easily. Interactions in virtual groups will complement face-to-face discussion in classrooms; also, it is the fastest way to get news and information, updated time to time. Most of the time, Television and print media currently are biased and does not convey the reality. With the help of social media, people can get the facts and true information by doing some browsing. It also helps students and researchers to find jobs and funding. Further, social media offers them a place for discussions and sharing views and information among each other; e-marketing, and helps them find new friends from all over the world ( Collin et. al, 2011).

Disadvantages of Social Media on Youth

Social media has many negative effects on youth. For instance, it distracts them from studies; and makes them waste time. Many students are spending more time on using social media rather than doing their homework. Education and communication skills are affected, as they stop extra reading and non-curricular learning. It lowers their writing skills, expertise in spelling and grammar. These behavioral changes affect their academic performance ( Siddiqui and Singh, 2016).

The objectives of the study

The objective of the present study was to assess the impact of social media on youth. Specifically;

  1. To study the social media utilization among youth

  2. To assess the perceived benefits of social media use.


Data was gathered through a pre-tested questionnaire, administered to a randomly selected 100 youth from Shankaraghtta, Shivamogga district in Karnataka who are pursuing various levels of academic programmes. All the respondents were 20-35 years old. The questions ranged from the patterns of accessing and utilizing social media to their perceptions and practices. The data was analyzed using SPSS.

Table 1 Respondent Profile

Academic level No of respondents
Male Female Total
Masters 24 59 83
PhD 6 11 17
Total 30 70 100

As table 1 shows, 83 percent of the respondents were pursuing master degree, and 17 percent of them doctoral students. 70 percent of the respondents were female while 30 percent of them were male.


Youth dependence on social media

The study found that all the respondents selected at random were heavily depending on internet-based services for information and entertainment ( Table 2).

Table 2 Comparative media dependence of youth

Source Rarely sometimes Always Total
Newspaper 1 2 13 40 28 16 100
Television - 11 25 45 5 14 100
Radio 17 39 8 29 5 2 100
Internet - - 10 27 20 43 100

When a question has been asked to the respondents about which media they were using for the general information, with options as rarely, sometimes and always; 63% of them stated that they always depended on internet. Radio was least (7%), followed by television (19%) and newspaper (44%). Clearly youth were preferring new media than other traditional media including television.

Social media utilization among youth

The study found that youth preferred to access social media on their mobile phones (60%), than a personal computer, or computers available at educational institutions (30%) or at home (10%).

Table 3 shows the duration of their social media accessing. Majority of the respondents were spending approximately 30-60 minutes a day with social media, and majority accessing it multiple times a day. Out of 100 respondents, only 17 were accessing it upto 30 minutes. It clearly shows that social media addiction is growing among youth.

Table 3 Time spent on social media per day

Duration No. of Respondents Percentage
Upto 30mts 7 10 17%
31mts to 1hr 15 25 40%
1hr to 2 hrs. 2 25 27%
More than 2 hrs. 6 10 16%

Most of the respondents (73%) were accessing the sites during break times in the educational institutions, as in most of the institutions wi-fi

access was given freely ( Table 4). Most of them made it a point to check it before sleeping, and all the respondents had the habit of accessing it during travelling.

Table 4 Place of accessing social media

Duration of usage Rarely Some times Always Total
During school/college - - 11 16 19 54 100
Traveling 5 24 9 31 16 15 100
Before sleeping - - 8 38 22 32 100

WhatsApp was the most preferred social media among youth (98%), followed by Facebook (81%)

and Instagram (69%). Twitter and Google+ users were found to be lagging ( Table 5).

Table 5 Favorite social media among youth

Social media Rarely Some times Always Total
Facebook - - 5 14 25 56 100
Twitter - 30 12 28 18 12 100
Google+ 8 29 13 41 9 - 100
WhatsApp - - 1 1 29 69 100
Instagram - - 15 14 15 54 100

Perceived benefits of social media use

As table 6 shows, youth were found to be using social media to get the updates and maintaining friendship through chatting and sharing (71%). While watching movies, listening to music, shopping, academic purpose and gaming were highly found to be guiding reasons, gaming (24% rarely encouraged) and information searching (45% rarely encouraged) was lagging.

. Table 6 Reasons for internet and social media access

Reasons Rarely Some times Always Total
Music and movies 9 6 7 48 14 16 100
News and current issues 6 39 6 26 18 7 100
Social media updates - - 9 20 21 50 100
Gaming 5 19 13 56 6 1 100
Shopping - - 10 47 20 23 100
Educational/career - - 19 47 11 23 100

When further probed into what actually happens during social media utilisation, maintaining friendship was the main reason, as chatting (82%)

and keep touch with friends (78%) was stated as very important. Work related reasons and academic reasons were lagging behind entertainment and socialisation ( Table 7).

Table 7 Reason of Using Social Media

Reason of usage Rarely Some times Always Total
Work related 20 25 10 45 - - 100
Chatting with friends - - 2 16 28 54 100
To keep in touch - - 5 17 25 53 100
For entertainment - - 11 49 19 21 100

All these perceived benefits were attained through activities like uploading and downloading videos (almost everyone). The youth were partaking online

campaign and petitions rarely (88%). Writing, reading and commenting on blogs was very common ( Table 8).

Table 8 Purpose of Usage Social Media

Reason of usage Rarely Some times Always Total
Work related 20 25 10 45 - - 100
Chatting with friends - - 2 16 28 54 100
To keep in touch - - 5 17 25 53 100
For entertainment - - 11 49 19 21 100


This survey-based research among postgraduate and doctoral students regarding social media utilization showed that social media dependence is n the rise among them. WhatsApp was the main attraction among social media. Enormous time was being spent on social media by the respondents. The addiction tendency was very high that majority of them were accessing it even during break-times, just before going to sleep and during travelling. The perceived benefits were maintaining friendship and keeping in touch with friends. Academic and career related purpose was lagging as encouraging reason for social media activities of the youth.


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 How to Cite
A. A. Naef Farhan and D. V. P. A., “Social Media Utilisation among Male and Female”, sshj, vol. 2, no. 08, pp. 589-593, Aug. 2018.

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Issue: 2018: Volume 02 Issue 08
Page No.: 589-593
Section: Articles

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